How Much Content Do You Need for a Coaching Membership Site?
Imagine this: You’ve just launched your coaching membership site. The platform is live, your first members have signed up, and then... the doubts creep in. “Do I have enough content?” you wonder. Will your members feel shortchanged? Or worse, will they leave after just a month?
Here’s the truth they won’t tell you: You’ve been sold a lie.
You don’t need to be a content machine, endlessly churning out new courses, videos, or resources to keep your members happy. Membership success isn’t about quantity—it’s about connection.
Your members didn’t join for a content buffet. They joined for transformation, and that comes from thoughtful, intentional value—not from drowning them in endless updates. In fact, too much content can be paralyzing, leaving members unsure where to start or what to prioritize.
When building a membership-based business, think about your content as part of a larger experience. The best membership sites thrive not because they offer endless libraries but because they provide clarity and focus. Instead, aim to create a system that sustains itself:
Repurpose What You Already Have: If you’ve coached clients, run workshops, or written articles, you already have a goldmine of content. Slice it up, reframe it, or expand on it to create new value without starting from scratch.
Create Evergreen Resources: Develop timeless tools or guides that will serve members for months or years to come. One powerful resource can be more valuable than ten forgettable ones.
Leverage Engagement Over Content: Host live Q&A sessions, discussions, or challenges. These don’t require extensive prep, but they offer immense value by connecting members directly with you.
Think of your membership-based business as a lantern lighting the way through a dense forest. Your members aren’t looking for an endless trail of distractions—they want a steady, guiding light that helps them move forward. You don’t need to overwhelm them with every path at once; you just need to illuminate the next step.
When considering how to start a membership business, ask yourself: What’s one piece of content you can breathe new life into? Start there, and let the light you’ve kindled guide both you and your members toward a brighter horizon.
