Do you ever wish you could to do more for your clients?
Think about how crucial they are for a second.
Of course, there’s the obvious: You wouldn’t have a business without them. Bills wouldn’t get paid. You probably wouldn’t have the chance to undertake fresh and exciting projects or develop your skills, either.
But let’s talk about the one that drives most coaches. Your clients give you an opportunity to feel good about yourself as you help them. They allow you to create relationships and learn from other people’s perspectives.
The excellent gift for such a significant aspect of your life would be to serve them more profoundly.
However, most people shy from the prospect of a hefty financial and time investment. As a coach, building a membership site is an excellent way to strike this balance, and this guide explains how.
Leverage Trust and Loyalty
It seems like everyone is joining the membership site bandwagon, and maybe you should too! Not for the fear of missing out, but because the proceeds are lucrative, the time is flexible, and the impact on client loyalty is tremendous.
As you probably know, customer loyalty in the contemporary setting has become more of a moving target, than it was earlier, thanks to corporate distrust. Nevertheless, you can earn the loyalty and trust of the modern customer by establishing an emotional connection. And there’s no better way to do that than to build a membership site.
Consider this, would there be long-term success without loyalty? Definitely not. Your client’s loyalty will not only increase engagement, but also acknowledgment. In addition, as your customers’ knowledge increases, courtesy of your services, you are creating valuable connections with people, which will translate to trust and loyalty in your brand. Eventually, when your subscribers trust you to offer accurate information, and you deliver, they’ll have no cause to seek that information elsewhere, and will always pay to access your content.
Understand their Values
Did you know that you can build deeper relationships with your clients merely by understanding their values?
As a coach, there’s little doubt that you often take some time to know your clients on a personal level. Understanding what makes your clients tick can help you provide meaningful advice to assist them to meet their objectives. Values are like a compass, which help someone navigate forward, notwithstanding choppy waters. However, there is a valid concern; wouldn’t it be a waste of time trying to understand everyone who shows interest in your service?
The beauty of a membership site is that it helps to sift the riffraff and tune out the noise. People with genuine concerns in your service will subscribe to your membership site, where they can get valuable information and ask questions. Now that you’ve dissuaded the trolls, you’ve saved a considerable amount of time, and you can use it to understand what is most important to your loyal clients.
Provide Tremendous Value
If you want to make and keep clients, you must offer them something very valuable in return. Essentially, you must ensure that you are the only one who can provide whatever it is you promise your clients. In other words, an element of preeminence must be attached to it.
But how do you become the trusted go-to in your specialized niche? Simple: By delivering high-quality and valuable content. Therefore, apart from ensuring that every piece of content you create solves a need for your customers, create an environment where your clients can share their experiences.
A membership site is an excellent tool to pool together like-minded people and provide them with a platform to have meaningful conversations. People who are passionate about your niche have a propensity to offer high-quality commentary on the said topic. As such, you not only increase the value being received from your site, but also provide a haven for your clients.
Let’s face it, the mess on social media makes it difficult for individuals to ask sensitive questions, share ideas, or engage in level-headed conversations.
Spend Time Within Your Membership Site
Perhaps you’re wondering, isn’t it counter intuitive to spend more time while the initial goal was to spend less time?
Fair enough. However, it is essential to realize that long-term clients go beyond buying a coach’s service; they connect with the coach, which is what incentivizes them to keep returning. As such, personalizing the interaction with your clients will give them exclusive access to experience the brand that is you, which will intensify the connection. Time is money, and in this context, it is literal.
Creating a membership site creates a value exchange platform where you can exchange your time for money. Nothing beats a human-human interaction, as it cuts through the mess defining the digital era. Therefore, you can connect more deeply with your clients through live webinars, group calls, one-on-one phone calls, and in-person meetings. It goes without saying, depending on the subscription fee, some methods will be more feasible than others.
The salient point being put across is that, as a coach, a membership site will not only help you foster stronger relationships with your clients but also save you a tremendous investment in time. Apart from that, a membership site provides both timely and timeless benefits, in terms of value added, which you as a coach can profit from by leveraging this branding method.
Membership fix specializes in retention services for potential membership site owners. If you’re ready to get started, grab your free membership site planning guide.