CASE STUDY

My Pivotal Point

Pursuing Purpose

Having been a leadership coach for many years, Robin was excited to pursue her long-standing passion of helping family caregivers thrive without the stress, overwhelm, and burnout that's all too common.

Yet she wanted help building the framework to make this leg of her business a success.

When we first started collaborating, we carefully reflected on the needs of her target market, identifying deficits in the marketplace and devising creative ways she could fill those gaps. Together, we built a strategic plan for how she could deliver transformational content in bite-size, meaningful ways.

After forming an extensive proprietary method, program roadmap, and course creation outline, it came time to design the assets. We focused on crafting scripts, workbooks, videos, and other materials that would reflect her methodology and intent.

Once complete, we really narrowed in on her messaging, making sure that all of her copy was aligned with her values and her clients' ideals.

Confident that we had a clear strategy, irresistible messaging, outstanding visual assets, and a solid product to deliver, it was time to build out the platform. Our team went to work designing and developing Robin's website and membership site, and at the same time, building a marketing plan that she could implement right away.

"I signed up for Sylvia's Membership Fix program this year as a way to 'pivot' my caregiver coaching business. It is one of the best decisions I have made. After a couple of conversations with Sylvia, my gut told me she is the "real deal"! She is sincere, honest, open, patient and always has my back! Her program is more than just teaching you how to create a membership business, it is so full of value-added coaches, business knowledge, a community of peers from so many different places, and resources. The learning modules in the program are so full of information. They make me think, work through problems and get to the core of what I want this business to offer to caregivers. Sylvia is incredibly responsive. You ask a question, and she gets back to you right away! Recommendation is too mild a word. I would say, Admiration and Respect. If you are interested in expanding your business to reach more people, then talk to Sylvia! She understands those of us in the field of serving others through coaching, therapy and counseling. And she is a master at building a membership site!"

Robin Weeks, Founder & Coach, My Pivotal Point