New coaches often wonder how they can market their coaching skills to attract new clients. Building your marketing skills is the first step in attracting new clients and getting them to subscribe. It is also vital to use marketing skills to retain your current customers. Keep these marketing tips for new coaches in mind and watch your business thrive.
Build Your Website
One of the first steps to increasing your marketing is to have a great website. It should have a responsive design that holds the attention of your clientele. Yet beauty isn’t enough.
You’ll also need to fill it with content that your members find useful and share-worthy. Make sure that you create an “about us” page that explains what makes you a great coach. Intechnic describes this as inbound marketing, and it’s one of the most powerful tools for making and retaining customers. So long as you’re generating content that converts, and people have reasons to go to your website, then you will find success.
Use Your Network
To be a successful coach, it is essential to make the make the most of your networks. As doTERRA explains, many marketing pros advise newcomers to “friend” strangers, reach out to acquaintances from high school, and post daily selfies of themselves enjoying the products they sell.
Chances are, you have many friends who need your services. Once your business starts growing, offer them a referral discount to recommend you to their friends. Use social media to tell success stories of clients that you are working with. After all, people love hearing about people similar to them getting results.
You may also want to consider marketing on social media, thereby allowing your ads to be shown to people who are in your demographics. You may also want to join community organizations where you can meet people in need of your services — and reach out to them without feeling salesy.
Make it easy for your clientele to leave great reviews for your customers. Start by claiming your Google My Business account and encouraging your customers to leave reviews about your services there. If you have not already done so, claim your social media profiles so that customers can leave reviews there. Then, expand out to as many review sites as possible. The result of getting lots of good reviews is that your business may be recommended by Google as one of their top three businesses on their homepage. Claiming your Google My Business account and getting in Google’s three pack allows your business name to show up on Google’s home page even if your website is not ranking.
Yext explains that customers make decisions based on online reviews. 97% of consumers reported that they look to online reviews before making a purchase, and that 85% of consumers trusted online reviews as much as a personal recommendation from a friend or family member.
Learning marketing skills to build your business can be time-consuming. Many coaches find that it is better to pay an expert to take care of these details for them allowing them more time to spend with their clients.
For guidance on your coaching business, let Membership Fix help out! Just pick a time and start doing more business!