CASE STUDY

You Are Complete

Fusing Different Identities

Bianca came to me with a distinct personality and brand. She knew how she wanted to be recognized and had a strong voice within all of her marketing materials, yet she wanted a shift in her business model. She had recently outgrown the 1-on-1 model and needed scalability to accommodate the growing demand for her services.

We began by formulating a plan for exactly how her business would evolve, and how she could best reach a global market with her unique niche.

Our initial work focused on building a messaging packet that clearly outlined her client matrix, secrets, origin story, and guiding principles.

Before long, it was time to make her messaging visual. This led us to craft a branding guide that included brand colors, logos, icons, and typography.

As we created the materials that would support her clients’ development – worksheets, guides, templates – we also really drilled down on what she wanted clients to know and do by the end of their time together. 

This led us to design and develop a gorgeous website, membership platform, sales funnel, and lead magnet that captured the essence of who she is as both a therapist and a powerful woman.

“OMG, this makes me want to cry! Everything you’ve created is just so beautiful! You know how picky I am about visuals, too, and yet this is amazing. Thank you so much!”

Bianca Rodriguez, LMFT, You Are Complete